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'The Brand Called You' does an excellent job of explaining how to develop the right promotional plan to market 'you.' These concepts will change the response to your materials from 'so what' to 'I want to meet this person.' You will be the brand they remember, the brand they want"
I read no less than four books a month, usually on the subject of business and personal development. For years it seems that the genre has been a rehashing of everything that's come before so many times. Peter Montoya and Tim Vandehey break the mold wide open with a content-heavy book that presents itself as a textbook to salespeople without the requisite background in marketing. The Brand Called You serves as a success checklist to financial advisors who wonder what they're doing that's working and what they've overlooked that leaves income on the table. If you don't have an MBA in marketing, buy "The Brand Called You". If you do have an MBA and manage a company, require it for your employees. This is the Bible of success for financial advisors.
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