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Selfish Gene, The

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NLP ; Psychology ; Values ;

ID2625
TitleSelfish Gene, The
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Book LanguageEnglish
Book TypeBook
Descriptionin which he described how biological design arises as genes compete selfishly to replicate themselves. In his final chapter Dawkins suggested that memes are also `replicators', and that they compete to get themselves copied into as many brians as possible. Examples include tunes, catch-phrases, clothes fashions, and new ways of building arches. If memes are true replicators, then our minds are fashioned by memes just as our bodies are fashioned by genes. After twenty years the word `meme' is to be included in the next edition of the
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