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A controversial, new way of thinking about the human mind
This book will lay the foundations for such a science, starting with a clear definition of the meme and applying the principles of general evolutionary theory to understanding memetic selection. This approach provides new theories of memetic altruism, the development of language and the origins of the enormous human brain.
Memetics affects everyone in every aspect of their lives
Very readable, clear, accessible prose
Expected to become the definitive book on the new science of memetics
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